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Sunday, June 24, 2012

Things that you must ensure in your CV

This post has come from my recent learning while scrutinizing Curriculum Vitae for the post of Product Manager. Reading through dozens of resumes for almost 2 full days, I realized that I have learned a lot about many good companies and good products that they develop. Probably on some occasions I even could tell the release history and features highlights. This was because candidates often mix up their personal CV with corporate product brochurer. Speaking with few of them over telephone, I learned that they have started believing that highlighting success of product that they owned is good enough for them to get recognized as a hero and potentially a good candidate for job. Something that I found difficult to understand and I recommend that following should be ensured while drafting your CV.

Tuesday, June 12, 2012

Monitor Feature Usage

Exploring user usage data to determine what he/ she is liking and valuing is of great importance for a product manager. User data helps in knowing what strategies are working and which needs to be re-worked upon. Importantly, inputs from user usage data may also influence product road-map in a greater way as it is direct input from users to product owner. 

User usage data will help a product manager in knowing;
  • who is using feature, and when (time, circumstance etc) is he using them.
  • most commonly used features and least used features
  • is this feature being used for the purpose it was designed for? 
  • feature combinations used
  • duration for which software is used for
  • how often user visits helps page and what content do they search for in help files
  • abnormal software exit
....and many more similar questions that a product owner or product manager is expected to answer.